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Three reasons UX isn’t just a digital consideration
User experience (UX) has been integral to design for hundreds of years, if you think about most successful design solutions the added value at the heart of their design is UX. That is, they have been...
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Get back to basics before embarking on any marketing lead generation
How to establish the right brand platform to ensure you attract prospects Companies are increasingly looking for support with marketing lead generation and help to improve conversion rates. The...
View ArticleWhy the name Clock?
I get asked so often why our company is called Clock and so I thought I’d share how it came to be our brand name and our philosophy. When I decided to step out in to the very scary, risky world of...
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A MOVING STORY FROM CLOCK
As we prepare for our move to the wonderful Deva City in Manchester on Friday 28 August we thought we’d share our moving story video with you. An original idea created by our talented Creative...
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The importance of questions in B2B sales
In the last month we’ve had an exceptional number of inbound enquiries that we’ve been busy qualifying. We qualify by understanding and to understand we ask lots of questions, I’m sure we’re not unique...
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B2B marketers: It’s time to wake up to the best way to build value
As a strategic tool for building value, branding is often misunderstood by business owners as being a tactical element of marketing. However, the landscape is changing fast and branding is now a...
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Six ways to make your B2B marketing work in a mobile world
Technology is evolving at such a pace, that customers can be reached anywhere, at any time. Acknowledging that the majority of ‘first experiences’ of a brand now take place on a smart phone or tablet...
View ArticleHow to market your fostering agency
For over 12 years we worked with Fostering Solutions, an independent fostering agency in the UK. Those familiar with Fostering Solutions will know that they started life as a tiny agency in Bolton...
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Inspiration from Thinking Digital London 2016
I’ve just spent two days in London at the Thinking Digital Conference, reflecting on ‘what’s next’ and ‘what matters’ in this crazy digital world I find my agency sitting in. The theme, introduced by...
View ArticleTechnical product marketing and performance mindset
As a Mum of a competitive swimmer, I spend a large portion of my time at swimming pools and immersed in 1/100th second performance improvements. Competitive swimmers are obsessed with some of the finer...
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